Built 4-Profit

With the release of Mastering a Culture of Accountability, 4-Profit is receiving high marks from leading channel-centric publications:

Channel Web - Relevant Reading for Business Owners

…Winter and Kesslin discuss cultivating a variety of relationships, be they revenue generating, partnering, recruiting, or educational. They also review various processes and systems, including service-level agreements and all aspects of business planning, as well as measurement and monitoring strategies, complete with examples.

Channel Insider - Check the Mirror for Channel Success

Winter and Kesslin have laid out a basic set of guiding principles around the concepts of leadership, communications, process and systems, and, finally, measurement and monitoring. The authors stress there isn’t a single best business model in the channel. Any number of models can be successful. What differentiates those who succeed versus those who fail is their ability to focus on executing against whatever business model they establish.

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